At Eyes @ Optometry, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with Australian privacy laws. By visiting our website, booking an appointment, or purchasing our products and services, you agree to the terms outlined in this policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, date of birth, address, email, phone number, and Medicare or health fund details.

• Health Information: Relevant medical and optical history required for the provision of our services.

• Payment Information: Credit card details or other payment-related information.

• Website Usage Data: Non-identifiable data such as IP addresses, browser type, and website navigation patterns through cookies or analytics tools.

2. How We Use Your Information

We use the personal and health information we collect to:

• Provide and improve our products and services.

• Manage bookings and process payments.

• Maintain accurate medical and optical records for your ongoing care.

• Send appointment reminders and follow-up communications.

• Comply with legal and regulatory obligations.

We will not use your personal information for purposes unrelated to your care or our services without your consent.

3. How We Protect Your Information

We implement industry-standard security measures to protect your personal information, including:

• Encryption and secure storage of electronic data.

• Restricted access to personal information to authorised personnel only.

• Regular system updates and monitoring to prevent unauthorised access.

4. Sharing Your Information

We may share your information with:

• Health professionals involved in your care, such as referral optometrists or ophthalmologists.

• Third-party service providers, such as payment processors or appointment systems, solely for business purposes.

• Government bodies, if required by law.

We will never sell or share your information for marketing purposes without your explicit consent.

5. Accessing and Updating Your Information

You have the right to access and update your personal information. To request access or correction, please contact us at [Insert Contact Email or Phone Number].

6. Cookies and Website Analytics

Our website may use cookies and analytics tools to improve user experience and monitor website performance. You can manage your cookie preferences through your browser settings.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review the policy periodically.